Founded by Australian entrepreneurs Charles Ng and Rex Kuo, Orbitkey is a company that can certainly turn a little idea into a big solution. What started out as a Kickstarter campaign on 2013 turned out to be something that’s unconsciously essential for modern day folks. Inspired by intentional living and contemporary industrial design, they had a simple idea to solve the frustration we had with our noisy pockets, cluttered bags and messy keys.
We got a chance to take time out with Charles to find out what prompted Orbitkey, how they kicked off a crowdfunding campaign and go on to make history by selling keychains! Let’s go…
George Takes Twelve
We get to know a little more about Charles as he tells us how these simple but functional key organisers came to be one of the most pivotal pieces in your everyday-carry items.
1. Pleasantries first – tell us a bit about who you are and what you do.
I co-founded Orbitkey with Rex, a high school friend of mine. As a Design Director, I work closely with the design team to ensure that we keep coming up with meaningful and impactful designs. Whereas Rex acts as a Managing Director to ensure the business runs smoothly. This way, we can keep doing what we do.
2. When I was growing up I wanted to be….
Anything that involves drawing and making things.. It actually turned out okay in the end.
3. When and what was the moment that prompted you to start your own brand?
Between 2012-2013, I was working full-time as an Industrial Designer. Rex was also a full-time pharmacist. Both of us were at a stage where we were ready to move onto the next thing. Crowdfunding, especially Kickstarter was gaining a lot of traction at the time and it really inspired us to launch our own project there.
4. Where do you see yourself and the brand in 10 years time?
In 10 years, we are hoping to stay true to the brand we are. To be able to resist the pressure of coming up with something new for the sake of newness. And instead, to create great products that can impact the world in a positive way. Hopefully, this will also inspire other brands to do the same.
5. What is the best piece of advice you’ve ever received?
Always try to think from another’s perspective.
6. What is your favourite outlet to get the creative juices flowing?
Talking and brainstorming with others. Better yet, with a sketchpad in hand.
7. What does your average work day look like?
Work days have really changed in the past few years. At the moment, it mostly involves design reviews with the team, planning and replying to emails.
8. If you could invite any five celebrities to dinner, who’s dining?
Oprah Winfrey, John Mayer, Elon Musk, Richard Branson, Simon Sinek
9. What was the last rule you broke?
Driving over the speed limit (just a little bit over..)
10. What’s one thing other people may not know about you?
That I love playing Ultimate Frisbee. Yes, it’s a team sport!
11. What was the last movie you saw and was it any good?
ICARUS, it was more of a documentary. It was very eye-opening and keeps you on your toes from start to end.
12. You’ve got a week off, where are you going?
Kyoto, Japan. If I have an extra week though, I would drop by Nagano to snowboard.
Meet the Maker Radio
Work+Play-List
“I love listening to music when working and these are just some of my favourite artists of all time. The playlist to accompany the long days in the studio – with the right level of tempo to keep me going.”
Charles’ Top Picks from Hunting for George
Charles shares his personal favorites from our stash!
Where to find him
Who: Charles Ng (Co-Founder)
Business Name: Orbitkey
Website: www.orbitkey.com
Instagram: www.instagram.com/orbitkey
Facebook: www.facebook.com/orbitkey
Pinterest: www.pinterest.com/orbitkey
