Based in Melbourne Australia, Hunter Lab is one of the latest brands to join the Hunting for George family and they are certainly making a good first impression in our head office. A natural skincare brand for men, has enough unisex appeal to get the girls in our office stealing samples left, right and centre. Using high quality and sustainable ingredients Hunter Lab is focused on creating a healthier, simpler daily routine for both men and women.
Behind the Brand
Elliot Waldron is the co-founder of Hunter Lab. The brand was born from his desire to find a natural skincare brand he was excited to use and proud to advocate amongst his mates. Getting men to invest in their brand, and take an active interest in their ongoing health, is what drives him and the team at Hunter Lab to create the very best skin health tools.
“To me, skincare is as equally about skin health as it is about the extra confidence gained from spending a small amount of time every day feeding your skin. It’s the extra 1%, like wearing a great watch, which arms you with the confidence required to tackle any situation. And as skincare is the first step in the daily ritual, it makes Hunter Lab the first step in the style creative process as we dress for any occasion. And where it goes next, well, that’s up to you”, says Elliot.
We took ten with Co-Founder Elliot Waldron to find out how Hunter Lab came to be.
George Takes Ten
1. What did you want to be when you grew up?
A racehorse trainer. Too many Saturdays at the track with my dad I think.
2. When and what was the moment that prompted you to start your own brand?
Trying to find a decent skincare brand to use and a chance conversation. 2013. 1 and half years of R&D later Hunter Lab launched.
3. In 3 words, describe your occupation.
Skin health & wellness.
4. What is the best piece of advice you’ve ever received?
Surround yourself with great people.
5. What is your favourite creative outlet to get the juices flowing?
The ride-on mower.
6. Where do you see yourself and the brand in 10 years time?
The leading global natural skin health brand.
7. If you could invite any 5 celebrities to dinner, who would be on the guest list?
Elon Musk, Tiger Woods, Richard Branson, Will Ferrell, Jeff Bezos.
8. What was the last rule you broke?
A few to many road rules.
9. Do you have any hidden talents?
Unfortunately, they’re still hidden.
10. What was the last movie you saw and was it any good?
Avengers Infinity War – pretty damn good, if you’re into that.
Meet the Maker Radio
“Having a DJ in the family has me sorted; I just throw on a bit of DJ Feline and the moment fly’s by. Here is one on Friday rotation at Hunter Lab HQ…” Elliot
Where to find him
Who: Elliot Waldron (Co-Founder)
Business Name: Hunter Lab
Website: https://hunterlab.com.au/
Location: Melbourne, Australia
Instagram: @hunter.lab, @_epw_