For the second year in a row Hunting for George has been nominated as a finalist in the Online Retail Industry Awards (ORIAs) for Best Small Independent Retailer. Businesses must have less than 10 employees and demonstrate best practices in eCommerce, innovation and growth and hold an effective business strategy.
Hunting for George is in its 6th year in business and is on track for another year of extensive growth. With a fully refreshed web presence and extensive back end work completed through the first half of 2016 Hunting for George have built a solid base that will allow for further platform updates and streamlining throughout the remainder of the year.
“Our recent focus has been problem solving. We have struggled with poorly coded websites and cloud based systems that don’t deliver on their promises. The impact of which can be devastating to a small business. Due to this we’ve brought a lot of resources in-house and set processes in place to focus our attention on what we have complete control over, this has really lifted our offering so far this year.” Jonno Rodd, Marketing Manager
Great design and an easy to navigate online experience is essential at Hunting for George, but its overall success comes down to what happens behind the scenes.
“We own the customer experience start to finish. With a small team based in Richmond we manage all customer service, hold stock and process all orders in-house. As we scale we will hold tight to these things that set us apart to ensure our customers have the best experience possible. We have seen how these values can work at a large scale and that’s what we work towards everyday.” Jo Harris, Operations Director.
The success of Hunting for George has stemmed from its service and the value add it brings to its customers. Surrounded by a devoted and engaged audience, Hunting for George work hard to nurture their community.
“We love engaging with our customers. As an online retailer we don’t have that face to face contact so we thrive on the opportunity to cut through and talk to our audience and hear what they have to say. We’ve implemented a number of new marketing functions to enhance this experience and whilst social media is ever changing it will continue to be a vital extension of our brand.” Lucy Glade-Wright, Brand Director
With over 12 years experience in Communication Design, Lucy will present at next months Online Retail Conference in Sydney giving valuable insight into building a community and owning the customer experience.
For more information please visit the Online Retailer Sydney website: http://www.myeventplanner.onlineretailer.com/en/Contributors/2140841/Lucy-Glade-Wright
The ORIAs will be held on Thursday the 21 July 2016 at the Dockside Pavillion, Darling Harbour in Sydney.
For more information visit the ORIAs website: http://www.orias.com.au/categories/
Hunting for George was also a Finalist in 2015 for Best Small Online Retailer.
