Ashley & Co originated from Auckland, New Zealand as a humble, creative brand and has grown quite significantly since its establishment. Now they extend their reach further beyond the brands home roots to Australia and Singapore. Ashley & Co distribute a diverse range of fragrances that emit a pleasant scent upon exposure. As a modern day company, Ashley & Co tend to do things a little differently in comparison to the standard. They pride themselves on quality and the prime aspects of their products. With a range that extends from heavenly scented soaps and hand creams to waxed candles and reed diffusers, Ashley & Co have all scented needs covered. They go the extra mile to establish a sense of satisfaction and perfection, as they care about the customers experience when it comes to the usage of their products. Ashley & Co’s products are not only awesome, they also have a sense of differentiation and value to them!
Name: Jackie Ashley
Brand: Ashley & Co
Job Title: Founder
Location: Auckland, New Zealand
Instagram @ashleyandcosociety
1. What did you want to be when you grew up?
One of many things – a jockey, a Dr, a vet, Interior Designer – none eventuated.
2. When and what was the moment that prompted you to start your own brand?
My Hawaiian sister in law bought me a reed diffuser back from the states. This is going back over 10 years, when there were none on the market, which is hard to believe. We set about to create our own. A huge learning curve, but all of the following –
3. In 3 words, describe your occupation.
Freedom
Rewarding
Collaborative
4. What is the best piece of advice you’ve ever received?
It’s hard to be good at everything. Allow yourself to concentrate on what you are good at.
5. What is your favourite creative outlet to get the juices flowing?
This is an odd one. But actually Auction Houses – Collectables and curiosities to art. I don’t have to buy anything but I come away feeling inspired, my mind working overtime as to where things will perfectly fit. It’s my happy place that has a flow on effect to work.
6. Where do you see yourself and the brand in 10 years time?
Still in New Zealand with an International brand and teenage Children – yikes. Everything 10 years older but a well-oiled machine, we can hope.
7. If you could invite any 5 celebrities to dinner, who would be on the guest list?
This is a hard one –
Andy Warhol
Kelly Wearstler
Jennifer Lawrence
James Franco
And a celebrity chef?
8. What was the last rule you broke?
Using my phone at the airport while passing through customs. I was so embarrassed when my attention was directed to the large sign.
9. Do you have any hidden talents?
I can make a curry with good heat and can still do a headstand – do they count?
10. What was the last movie you saw and was it any good?
The Martian – and yes, would highly recommend it.
Passion and uniqueness are always highly regarded when it comes to these types of products! Ashley & Co begun as a smaller brand and with focus and dedication, they looked to the horizon and expanded, transforming their small brand into something much larger. Ashley & Co thrive on their passion, and passion is something that should be highly valued. They channel their passion and dedication into their brand, and now they’re benefiting from their work. They’re always coming up with new and awesome products that separate themselves from the market. Did we mention that their products smell awesome? Smelling one of their fragrances is like getting a whiff of heaven! Words can’t explain how amazing their products smell, we guarantee it will meet your satisfaction.
We want to know the beat of your drum…
Lykke Li / ‘Gunshot’
Andrew Bird / ‘Pulaski at night’
Parra for Cuva / ‘Wicked Games’
Ciaran Lavery / ‘Shame’
#1 Dads / ‘Blood Pt 2’
Buffalo Springfield / ‘For What It’s Worth’
Houndmouth / ‘Sedona’
Angus & Julia Stone / ‘Grizzly Bear’
Sharon Van Etten / ‘I always fall apart’
Lisa Hannigan / ‘Sea Song’